Conversionly - Zack & Justin
How Email Marketing Generated 743 Booked Calls and $2.1M+ In New Client Revenue
Watch our client review video for a full breakdown of the exact process and strategy our team used to generate incredible results for this client.
Here's How We Did It
EARNINGS & INCOME DISLAIMER
All testimonials & case studies are from real clients. The results shown are averages and do not guarantee similar outcomes. Case studies show average results, not guarantees. Individual results may vary due to factors like effort, and market conditions.
Conversionly - Zack & Justin
How Email Marketing Generated 743 Booked Calls and $2.1M+ In New Client Revenue
Watch A Quick Demo
Watch our client review video for a full breakdown of the exact process and strategy our team used to generate incredible results for this client.
EARNINGS & INCOME DISLAIMER
All testimonials & case studies are from real clients. The results shown are averages and do not guarantee similar outcomes. Case studies show average results, not guarantees. Individual results may vary due to factors like effort, and market conditions.
Case Study: How Zack & Justin from Conversionly Turned an old lead database into $2.1M in Revenue
Meet Zack & Justin from conversionly
Zack and Justin are the brains behind Conversionly, a premium Done-For-You (DFY) ad service designed to help service-based business owners scale.
While their core offer was thriving, they were sitting on a goldmine—a database of over 20,000 leads—that wasn’t being leveraged to its full potential.
They knew that there was a way to monatize that old lead list.
They just didn't know where to start.
That's where Manic Marketing comes in...
Meet Zack & Justin from conversionly
Zack and Justin are the brains behind Conversionly, a premium Done-For-You (DFY) ad service designed to help service-based business owners scale.
While their core offer was thriving, they were sitting on a goldmine—a database of over 20,000 leads—that wasn’t being leveraged to its full potential.
They knew that there was a way to monatize that old lead list.
They just didn't know where to start.
That's where Manic Marketing comes in...
Our Approach
Too many businesses focus only on acquiring new leads to convert into sales - but forget about the leads they ALREADY have.
By the time Manic Marketing partnered up with Conversionly, they had already been running ads for several years - and had an opted in lead list of roughly 22,000+.
There was a huge overlooked opportunity for client acquisition just laying around and collecting dust.
Our team immediately took action.
We leveraged a powerful Email Marketing Intensive Strategy that enabled us to rapidly book highly qualified, pre-vetted appointments on sales calendars predictably and reliably - week after week.
Our Approach
Too many businesses focus only on acquiring new leads to convert into sales - but forget about the leads they ALREADY have.
By the time Manic Marketing partnered up with Conversionly, they had already been running ads for several years - and had an opted in lead list of roughly 22,000+.
There was a huge overlooked opportunity for client acquisition just laying around and collecting dust.
Our team immediately took action.
We leveraged a powerful Email Marketing Intensive Strategy that enabled us to rapidly book highly qualified, pre-vetted appointments on sales calendars predictably and reliably - week after week.
The Results
📜 Total Email List Size = 22k+
📧 Total Emails Sent in 2023 = 207
📅 Total Booked Calls = 743
🎯 Average Show Rate = 77%
👋 Estimated Shown Calls = 572
🎯 Average Close Rate = 18%
📊 Estimated Sales Generated = 103
💰 Cost of High-Ticket Service = $20,000
Estimated Contracted Revenue Generated = $2,060,000 --- 🤯💸📈
The Results
📜 Total Email List Size = 22k+
📧 Total Emails Sent in 2023 = 207
📅 Total Booked Calls = 743
🎯 Average Show Rate = 77%
👋 Estimated Shown Calls = 572
🎯 Average Close Rate = 18%
📊 Estimated Sales Generated = 103
💰 Cost of High-Ticket Service = $20,000
Estimated Contracted Revenue Generated = $2,060,000 --- 🤯💸📈
The Takeaway
If you’re sitting on an old lead and you haven't started tapping into it for new cliet acquition...
THIS IS YOUR SIGN.
Email Marketing is the hidden gem of the marketing world.
So many people say, "Email marketing is dead"...
And this is PROOF that they are wrong.
So if you don't hate making more money - start tapping into your lead database today!
The Takeaway
If you’re sitting on an old lead and you haven't started tapping into it for new cliet acquition...
THIS IS YOUR SIGN.
Email Marketing is the hidden gem of the marketing world.
So many people say, "Email marketing is dead"...
And this is PROOF that they are wrong.
So if you don't hate making more money - start tapping into your lead database today!
Want To Be Our Next Case Study?
You can read about other peoples success - or - you can create your own.
What Our Clients Are Saying...
Real Clients. Real Results.
Mitch A. Nelson
General Partner of Funding Impact
"Top Tier. Honestly - one of the most reputable and reliable marketing firms I've ever worked with.
I've worked with 5 different agencies before coming to Manic - and NONE of them cared about the success of my business as much as the Manic team does.
Highly recommend at least having a conversation with the team to see if they can help you as much as they've helped me."
Marcus Wendt
C.E.O of Awareness Business Group
"There are a TON of marketing agencies out there just trying to make a buck.
And to be honest - before I started working with Manic, I assumed they were just like all the others.
I was wrong.
The results they have produced for my company are nothing short of amazing.
I could not have asked for a better marketing firm."
Michael Irizarry
Founder of Gateway Capital Growth
"I wanted to start a new business - but knew NOTHING about marketing. All I knew is that if I was going to be success I needed a strong team to get me there.
Manic Marketing is that team.
Within just DAYS of running ads I was FLOODED with new clients.
The team there is sharp - and genuinely cares about the results they produce.
So thankful to have found them"
What our clients are saying...
Real Clients. Real Results.
Mitch A. Nelson
General Partner of Funding Impact
"Top Tier. Honestly - one of the most reputable and reliable marketing firms I've ever worked with.
I've worked with 5 different agencies before coming to Manic - and NONE of them cared about the success of my business as much as the Manic team does.
Highly recommend at least having a conversation with the team to see if they can help you as much as they've helped me."
Marcus Wendt
C.E.O of Awareness Business Group
"There are a TON of marketing agencies out there just trying to make a buck.
And to be honest - before I started working with Manic, I assumed they were just like all the others.
I was wrong.
The results they have produced for my company are nothing short of amazing.
I could not have asked for a better marketing firm."
Michael Irizarry
Founder of Gateway Capital Growth
"I wanted to start a new business - but knew NOTHING about marketing. All I knew is that if I was going to be success I needed a strong team to get me there.
Manic Marketing is that team.
Within just DAYS of running ads I was FLOODED with new clients.
The team there is sharp - and genuinely cares about the results they produce.
So thankful to have found them"
Want To Know More About What We Do?
It's really simple. We help our clients...
📣 Generate MORE Leads
📅 Book MORE Appointments
💰 Close MORE Deals
If you'd like to see how - watch our a quick demo and book a call with our team.
Watch A Quick Demo
Want To Know More About What We Do?
We help our clients...
📣 Generate MORE Leads
📅 Book MORE Appointments
💰 Close MORE Deals
If you'd like to see how - watch our a quick demo and book a call with our team. 👇
Watch A Quick Demo
Frequently Asked Questions...
What Services does Manic Marketing Offer?
Manic Marketing specializes in digital marketing services, including Brand Management, Email Marketing, Paid Digital Advertising, Content Creation, Consulting & Strategy, & AI Marketing Solutions
How can Manic Marketing help my Business Growth?
Our team of experts works closely with clients to develop customized marketing strategies tailored to their specific goals and target audience. By leveraging the latest tools and techniques, we can help your business increase brand visibility, drive website traffic, generate leads, and ultimately boost sales.
How Long does it take to see results from Manic Marketing's Services?
The timeline for seeing results can vary depending on various factors such as the competitiveness of your industry, the effectiveness of the marketing strategies implemented, and the consistency of efforts. However, many clients start to see improvements in their online presence and metrics within a few months of working with us.
What sets Manic Marketing apart from other marketing agencies?
At Manic Marketing, we pride ourselves on our personalized approach to client relationships. We prioritize clear communication, transparency, and delivering measurable results. Additionally, our team stays up-to-date on the latest trends and innovations in digital marketing to ensure our clients stay ahead of the curve.
How much does it cost to work with Manic Marketing?
Our pricing structure varies depending on the scope of services required, the complexity of the project, and the specific needs of each client. We offer flexible pricing options to accommodate businesses of all sizes and budgets. To receive a customized quote, please contact us directly to discuss your requirements.
Does Manic Marketing work with businesses in my industry?
We have experience working with clients across a wide range of industries, including but not limited to retail, e-commerce, hospitality, SAAS, professional services, and more. Whether you're a small local business or a large corporation, we have the expertise to help you achieve your marketing goals.
How can I get started with Manic Marketing?
To get started, simply reach out to our team via phone, email, or our website contact form. We'll schedule a consultation to discuss your business objectives, challenges, and how we can help you achieve success through strategic digital marketing initiatives.
See What's New With Manic...
5 Ways Insurance Agents Can Leverage AI for Local Marketing
Most insurance agents rely on outdated marketing tactics—cold calls, word-of-mouth, and generic social media posts. That’s not enough anymore.
AI is changing the game, helping local insurance agents generate leads, automate outreach, and close more deals—without spending all day chasing prospects.
Here’s how you can use AI to dominate local marketing in 2025.
1. AI-Powered Lead Generation
You can’t sell policies if you don’t have leads. AI tools can scrape data from social media and online directories to find high-quality local prospects.
AI can also automate outreach—sending connection requests, introductory messages, and follow-ups. Instead of wasting time on cold calls, AI qualifies leads before they even talk to you.
How to Use It:
✅ Use an AI-driven prospecting tool to build lead lists
✅ Automate outreach on Facebook, LinkedIn, and Instagram
✅ Let AI bots handle initial conversations and warm up leads
2. Local SEO Optimization with AI
Most insurance agents rely on referrals, but 80% of people search online before choosing an agent. If you’re not showing up on Google, you’re losing business.
AI can analyze search trends and optimize your website to rank for local keywords like:
“Best auto insurance agent in [your city]”
“Home insurance quotes near me”
“Affordable life insurance in [your area]”
How to Use It:
✅ Use AI tools to research local SEO keywords
✅ Optimize your Google Business Profile with AI-written descriptions and updates
✅ Automate SEO-friendly blog posts to rank higher in search results
3. AI-Generated Social Media Content
Posting on social media is a full-time job—but AI can do it for you. AI content generators can create engaging posts, captions, and even full marketing campaigns based on trending topics in your area.
It’s not about “set it and forget it,” but AI can handle 80% of the heavy lifting so you can focus on closing deals.
How to Use It:
✅ Use AI to generate social media posts that actually engage people
✅ Automate posting across Facebook, Instagram, LinkedIn, and Twitter
✅ Use AI analytics to see what’s working and adjust accordingly
4. AI-Powered Email Marketing
Most insurance agents send generic, mass emails—which go straight to spam. AI makes email marketing personalized and effective.
AI can write and send customized emails based on user behavior. It can even predict the best time to send emails so you get more opens and responses.
How to Use It:
✅ Automate warm email marketing with AI-crafted, high-converting messages
✅ Use AI to segment your audience and send tailored offers
✅ Track email performance and let AI optimize for better results
5. AI Chatbots for Instant Lead Conversion
When someone visits your website, they want answers fast. If they don’t get a response in minutes, they move on.
AI-powered chatbots can answer questions, book appointments, and collect lead info instantly—24/7.
How to Use It:
✅ Install an AI chatbot on your website to capture leads automatically
✅ Use AI to respond to Facebook and Instagram DMs in real-time
✅ Let AI qualify leads before you ever pick up the phone
Final Thoughts
AI isn’t replacing insurance agents—it’s making them unstoppable.
If you want more leads, more appointments, and more sales without working 10x harder, AI is the answer.
Manic Marketing helps insurance agents automate local marketing with AI-driven lead generation, SEO, email marketing, and more.
👉 Book a free strategy call at manicmarketing.com/strategy-session and get our free AI Content Marketing tool to automate your marketing across up to 8 platforms.
We're on a mission to help good people build great companies! 🚀🚀
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