Conversionly - Zack & Justin

How Email Marketing Generated 743 Booked Calls and $2.1M+ In New Client Revenue

Watch our client review video for a full breakdown of the exact process and strategy our team used to generate incredible results for this client.

Here's How We Did It

EARNINGS & INCOME DISLAIMER

All testimonials & case studies are from real clients. The results shown are averages and do not guarantee similar outcomes. Case studies show average results, not guarantees. Individual results may vary due to factors like effort, and market conditions.

Conversionly - Zack & Justin

How Email Marketing Generated 743 Booked Calls and $2.1M+ In New Client Revenue

Watch A Quick Demo

Watch our client review video for a full breakdown of the exact process and strategy our team used to generate incredible results for this client.

EARNINGS & INCOME DISLAIMER

All testimonials & case studies are from real clients. The results shown are averages and do not guarantee similar outcomes. Case studies show average results, not guarantees. Individual results may vary due to factors like effort, and market conditions.

Case Study: How Zack & Justin from Conversionly Turned an old lead database into $2.1M in Revenue

Meet Zack & Justin from conversionly

Zack and Justin are the brains behind Conversionly, a premium Done-For-You (DFY) ad service designed to help service-based business owners scale.

While their core offer was thriving, they were sitting on a goldmine—a database of over 20,000 leads—that wasn’t being leveraged to its full potential.

They knew that there was a way to monatize that old lead list.

They just didn't know where to start.

That's where Manic Marketing comes in...

Meet Zack & Justin from conversionly

Zack and Justin are the brains behind Conversionly, a premium Done-For-You (DFY) ad service designed to help service-based business owners scale.

While their core offer was thriving, they were sitting on a goldmine—a database of over 20,000 leads—that wasn’t being leveraged to its full potential.

They knew that there was a way to monatize that old lead list.

They just didn't know where to start.

That's where Manic Marketing comes in...

Our Approach

Too many businesses focus only on acquiring new leads to convert into sales - but forget about the leads they ALREADY have.

By the time Manic Marketing partnered up with Conversionly, they had already been running ads for several years - and had an opted in lead list of roughly 22,000+.

There was a huge overlooked opportunity for client acquisition just laying around and collecting dust.

Our team immediately took action.

We leveraged a powerful Email Marketing Intensive Strategy that enabled us to rapidly book highly qualified, pre-vetted appointments on sales calendars predictably and reliably - week after week.

Our Approach

Too many businesses focus only on acquiring new leads to convert into sales - but forget about the leads they ALREADY have.

By the time Manic Marketing partnered up with Conversionly, they had already been running ads for several years - and had an opted in lead list of roughly 22,000+.

There was a huge overlooked opportunity for client acquisition just laying around and collecting dust.

Our team immediately took action.

We leveraged a powerful Email Marketing Intensive Strategy that enabled us to rapidly book highly qualified, pre-vetted appointments on sales calendars predictably and reliably - week after week.

The Results

📜 Total Email List Size = 22k+

📧 Total Emails Sent in 2023 = 207

📅 Total Booked Calls = 743

🎯 Average Show Rate = 77%

👋 Estimated Shown Calls = 572

🎯 Average Close Rate = 18%

📊 Estimated Sales Generated = 103

💰 Cost of High-Ticket Service = $20,000

Estimated Contracted Revenue Generated = $2,060,000 --- 🤯💸📈

The Results

📜 Total Email List Size = 22k+

📧 Total Emails Sent in 2023 = 207

📅 Total Booked Calls = 743

🎯 Average Show Rate = 77%

👋 Estimated Shown Calls = 572

🎯 Average Close Rate = 18%

📊 Estimated Sales Generated = 103

💰 Cost of High-Ticket Service = $20,000

Estimated Contracted Revenue Generated = $2,060,000 --- 🤯💸📈

The Takeaway

If you’re sitting on an old lead and you haven't started tapping into it for new cliet acquition...

THIS IS YOUR SIGN.

Email Marketing is the hidden gem of the marketing world.

So many people say, "Email marketing is dead"...

And this is PROOF that they are wrong.

So if you don't hate making more money - start tapping into your lead database today!

The Takeaway

If you’re sitting on an old lead and you haven't started tapping into it for new cliet acquition...

THIS IS YOUR SIGN.

Email Marketing is the hidden gem of the marketing world.

So many people say, "Email marketing is dead"...

And this is PROOF that they are wrong.

So if you don't hate making more money - start tapping into your lead database today!

Want To Be Our Next Case Study?

You can read about other peoples success - or - you can create your own.

What Our Clients Are Saying...

Real Clients. Real Results.

Mitch A. Nelson

General Partner of Funding Impact

"Top Tier. Honestly - one of the most reputable and reliable marketing firms I've ever worked with.

I've worked with 5 different agencies before coming to Manic - and NONE of them cared about the success of my business as much as the Manic team does.

Highly recommend at least having a conversation with the team to see if they can help you as much as they've helped me."

Marcus Wendt

C.E.O of Awareness Business Group

"There are a TON of marketing agencies out there just trying to make a buck.

And to be honest - before I started working with Manic, I assumed they were just like all the others.

I was wrong.

The results they have produced for my company are nothing short of amazing.

I could not have asked for a better marketing firm."

Michael Irizarry

Founder of Gateway Capital Growth

"I wanted to start a new business - but knew NOTHING about marketing. All I knew is that if I was going to be success I needed a strong team to get me there.

Manic Marketing is that team.

Within just DAYS of running ads I was FLOODED with new clients.

The team there is sharp - and genuinely cares about the results they produce.

So thankful to have found them"

What our clients are saying...

Real Clients. Real Results.

Mitch A. Nelson

General Partner of Funding Impact

"Top Tier. Honestly - one of the most reputable and reliable marketing firms I've ever worked with.

I've worked with 5 different agencies before coming to Manic - and NONE of them cared about the success of my business as much as the Manic team does.

Highly recommend at least having a conversation with the team to see if they can help you as much as they've helped me."

Marcus Wendt

C.E.O of Awareness Business Group

"There are a TON of marketing agencies out there just trying to make a buck.

And to be honest - before I started working with Manic, I assumed they were just like all the others.

I was wrong.

The results they have produced for my company are nothing short of amazing.

I could not have asked for a better marketing firm."

Michael Irizarry

Founder of Gateway Capital Growth

"I wanted to start a new business - but knew NOTHING about marketing. All I knew is that if I was going to be success I needed a strong team to get me there.

Manic Marketing is that team.

Within just DAYS of running ads I was FLOODED with new clients.

The team there is sharp - and genuinely cares about the results they produce.

So thankful to have found them"

Want To Know More About What We Do?

It's really simple. We help our clients...

📣 Generate MORE Leads

📅 Book MORE Appointments

💰 Close MORE Deals

If you'd like to see how - watch our a quick demo and book a call with our team.

Watch A Quick Demo

Want To Know More About What We Do?

We help our clients...

📣 Generate MORE Leads

📅 Book MORE Appointments

💰 Close MORE Deals

If you'd like to see how - watch our a quick demo and book a call with our team. 👇

Watch A Quick Demo

Frequently Asked Questions...

What Services does Manic Marketing Offer?

Manic Marketing specializes in digital marketing services, including Brand Management, Email Marketing, Paid Digital Advertising, Content Creation, Consulting & Strategy, & AI Marketing Solutions

How can Manic Marketing help my Business Growth?

Our team of experts works closely with clients to develop customized marketing strategies tailored to their specific goals and target audience. By leveraging the latest tools and techniques, we can help your business increase brand visibility, drive website traffic, generate leads, and ultimately boost sales.

How Long does it take to see results from Manic Marketing's Services?

The timeline for seeing results can vary depending on various factors such as the competitiveness of your industry, the effectiveness of the marketing strategies implemented, and the consistency of efforts. However, many clients start to see improvements in their online presence and metrics within a few months of working with us.

What sets Manic Marketing apart from other marketing agencies?

At Manic Marketing, we pride ourselves on our personalized approach to client relationships. We prioritize clear communication, transparency, and delivering measurable results. Additionally, our team stays up-to-date on the latest trends and innovations in digital marketing to ensure our clients stay ahead of the curve.

How much does it cost to work with Manic Marketing?

Our pricing structure varies depending on the scope of services required, the complexity of the project, and the specific needs of each client. We offer flexible pricing options to accommodate businesses of all sizes and budgets. To receive a customized quote, please contact us directly to discuss your requirements.

Does Manic Marketing work with businesses in my industry?

We have experience working with clients across a wide range of industries, including but not limited to retail, e-commerce, hospitality, SAAS, professional services, and more. Whether you're a small local business or a large corporation, we have the expertise to help you achieve your marketing goals.

How can I get started with Manic Marketing?

To get started, simply reach out to our team via phone, email, or our website contact form. We'll schedule a consultation to discuss your business objectives, challenges, and how we can help you achieve success through strategic digital marketing initiatives.

See What's New With Manic...

Automating Seasonal Promotions for HVAC Companies

Automating Seasonal Promotions for HVAC Companies

AI Marketing
July 04, 2025•2 min read

If your HVAC company is still scrambling to post promotions when the weather shifts, you're already behind.

The businesses getting ahead aren’t just running ads — they’re automating them.

And the best part?
You don’t need a big team or a bloated agency to do it anymore.

The Problem With “Last-Minute Marketing”

Here’s what most HVAC businesses do:
Wait until it’s hot or cold… then suddenly try to whip up a promotion.

Sound familiar?

⚠️ You’re throwing discounts into the void.
⚠️ You’re relying on guesswork and gut feelings.
⚠️ You’re reacting instead of planning.

And it’s costing you leads.

Why Automation Wins (Every Time)

The HVAC calendar is predictable.
The temperature will rise.
Then it will fall.
Every single year.

So why not build your promotions around that instead of panicking every quarter?

When you automate seasonal offers ahead of time, you stay top-of-mind without lifting a finger.

Your messages go out right when customers need them most.

Here’s How It Can Work For You

Let’s say it’s March.
You know summer is coming.
Instead of waiting for the heat wave…

☑️ Your ad campaign is already scheduled.
☑️ Your warm email list gets a special “Pre-Summer Tune-Up” offer.
☑️ Your social content is already written and queued.
☑️ Your follow-up messages are set to trigger the moment someone opts in.

It feels personal.
It feels timely.
But it's completely automated.

What to Automate (and What to Skip)

✅ DO automate:

  • Facebook & Instagram ads with location + weather targeting

  • Text/email campaigns based on season or urgency

  • Follow-up messages for leads who don’t book

  • Content that educates and sells (while you sleep)

❌ Don’t automate:

  • Poorly written messages that sound like bots

  • One-size-fits-all discounts

  • Generic content with no real offer

Automation should make you more human — not less.

The Manic Marketing Advantage

We’ve built AI-powered systems that handle all of this for HVAC companies.

Our EZ Marketing Engine scrapes hyper-local leads, sends smart outreach, nurtures conversations, and books appointments — all day, every day.

No guesswork.
No burnout.
No bloated retainers.

We also offer warm email campaigns and full website builds if you want to make your promotions actually convert once traffic lands.

Want to See It In Action?

Book a free strategy call with our team at
👉 https://manicmarketing.com/strategy-session

We’ll also give you a 100% free AI Content Marketing tool — so your HVAC business can start showing up online without lifting a finger.

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