Tips for Writing Blogs That Rank on Google
Blogging is easy.
Blogging that actually drives traffic and revenue? Not so much.
If you want your blogs to rank on Google and get read, you need to write with both your audience and search engines in mind.
Here’s the no-BS guide to making that happen.
1. Start With the Right Keyword
Don’t guess.
Find out exactly what people are searching for using tools like Google Keyword Planner or Ubersuggest.
Pick one primary keyword per blog and stick to it.
Pro tip — go after keywords with solid search volume but low-to-medium competition.
2. Write for Humans First, Google Second
If your blog sounds like it was written for a robot, your readers won’t stick around.
Google pays attention to that.
Create valuable, clear, and engaging content — then weave in your keyword naturally.
3. Nail the Headline
Your headline is the hook.
Make it clear, make it benefit-driven, and front-load your keyword if it makes sense.
Bad: “Blog Writing Tips”
Better: “Blog Writing Tips to Help You Rank Higher on Google”
4. Make It Skimmable
People scan before they read.
Use:
Short paragraphs
Bullet points
Subheadings
White space
The easier it is to read, the longer people will stay (and Google loves that).
5. Use Internal and External Links
Link to your other blogs to keep readers on your site longer.
Add a few high-quality external links to show Google you’re connected to reputable sources.
6. Add Visuals
Images, infographics, and videos make your blog more engaging and can help with SEO (when you add proper alt text).
7. End With a Clear CTA
Tell your reader exactly what to do next — whether that’s booking a call, downloading a guide, or reading another blog.
At Manic Marketing, we help businesses write blogs that don’t just look good — they get found, clicked, and converted into customers.
✅ Book a complimentary strategy call at manicmarketing.com/strategy-session and get a free AI Content Marketing tool that auto-posts to up to 8 of your social media platforms.
